Volunteers Persona#6: Marketing Strategies & Tactics

Nick will be looking for jobs relating to the course he is currently studying in, which is Hospitality & Tourism Management. He wished to gain real-life experience and build on his resume by working as volunteers at events. However, there are many similar events for him to choose. We will need to market our event at his common communication platforms such as Telegram.

Telegram was only introduced in 2013 and there has been over 200 million users ever since their first launch. The very first intention of this creation was just for communication and the unique selling point was the different kind of stickers that one can send to the other end. However, in recent years, many users have utilized the function of channels in telegram to form many different business channels. A few examples will be “selling second hand clothes”, “good deals”, “fast jobs” channels etc.

To reach out to Nick, we can promote our event on related channels such as “volunteers” or “event related” channels. In these channels, there are also many other users. We need to ensure our event will appear more appealing compared to the rest. We can include the advantages of volunteering at our event such as free gifts or complimentary transports and this will encourage him to think twice and do comparisons before making decisions. We will need to provide him with accurate and detailed information on the event. The way to contact us and the procedure to apply should be clearly stated in the message too such as stating the hiring of volunteers' platform. There should not be any last minute changes and he will need to know what is his job scope and what exactly he needs to do.