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Expected Outcomes 

Increase in the amount of tickets sold

After marketing to the audience, they should be able to access the platforms that sell the tickets easily. They will be updated with ample information. Considering that they are fans of Green Day, the rates will also be cheaper just for them.

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Increase in Manpower

Volunteers will have the access to the application form of helping out at Green Day concert. They will be interested by the benefits and program of the whole event. With more people volunteer to be part of our team, we can carry out the whole event more smoothly.

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Increase in Overall Profit

Not only will our marketing efforts gain awareness for our event, we might even gain market share from our partnering companies. We will come in contact with the new markets, which will lead to an increase in awareness of our event.

 

With more people heard of our event, there are possibilities that the new markets are interested in our event. They will then convert to being one of the audiences. 

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Increase in the number of audiences

The amount of tickets sold does not necessarily mean that the same amount of audiences will be present. They may purchase the tickets and end up not turning up. Although we generated revenue the moment they have confirmed their purchases, we still need them to be physically present during the concert. They will only consider a second purchase of the similar event in the future after they get to personally experience the concert.

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More Resources available

Getting our sponsors attention, we will be funded by interested companies. With more funding, we can utilize the sum of money by adding more value to our concert, making it a better experience for our audiences. 

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Ways to Track Responses & Results 

Website Analytics & Tracking

One of the ways will be tracking responses through the main website directly. Most business websites will install landing page analytics. It has many functions such as tracking the number of people visiting the website and the duration they stay on each page. The advantage will be that we will know which segments of our page will attract people the most. Knowing which area we are weaker in also help us improve on the website.

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Email Analytics

Adding the email function can also help us track the results of our website. People visiting the website can choose to leave their email and subscribe to us. We will then constantly send updates and information to them. We can track the number of emails we have received to track whether our information and content on the website are informative and interesting enough to get them to be keen to know more about it in the future. 

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Instagram Analytics Function

Many might not know but on Instagram, if your profile is a business account, they will provide an analytical function for your account. There are simple insights such as number of people sharing your posts, saving your posts, likes, comments etc. However, all these are the very basic and foundation of tracking responses. To get more detailed and specified results, one will need to purchase the the full package of Instagram Analytics. However, this is a really worth investment as you can generate reports and obtain more data. The data are further filtered to any segments, sorting, and date ranges one wants to create custom reports that go beyond the normal Instagram Insights function. There are also additional analytics for calculating engagement rates, best times to post, and more.

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Direct Results

The most direct way will be tracking the number of tickets sold after using certain marketing platforms or methods to market to the audience. Through this we will know which method will be the most efficient and we will know which platforms to use to access to most of our targeted markets. 

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The same thing applies for both sponsors and volunteers. If we manage to get sponsors to notice us and consider working together with us, we are utilizing the market platform efficiently. More sign-ups to be volunteers also mean that interested market out there can reach us and they have the information and knowledge to access to us.

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