Audiences Persona#1 Marketing Strategies & Tactics

As Sean is a hardcore fan, he will most likely be searching up about his own idol through website.

For website marketing, it is important that our event will pop up at the top of the search engine which will allow him to click into it and visit the site. Search Engine Optimization will be used to ensure that our website will be on the top search when he searched for keywords relating to our content. The site needs to be attractive and appealing to get him to stay on the page for a long time and finish looking through all the contents. The contents will mostly be about recent news and updates of Green Day to capture his interest.

At the bottom of the website, we can get him to provide us his email to stand a chance to win a free merchandise of Green Day. Using this strategy we will be able to obtain his email address.

Then email marketing will come into place. After obtaining his email, we can constantly send him email on our updates of events and we can even market to him relating events that we might hold in the future. In the email we will also provide related links and information for his reading. We will be using a more personalized tone in the message we are going to email to him. This will make him feel more connected with us and will subscribe to us for a long time.